Pest Control keyword phrases can be broken into two general categories, extermination keyword phrases where the customer is looking for help now, and bug research keywords which may mean they need assistance or will need assistance soon. Prices for research phase pest control keywords are quite low, but range higher for extermination service terms. There are also many (more than listed here) smaller search terms for specific pest control services that can drive customers for a more reasonable cost per click.
What are Pest Control Pay Per Click Rates?
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We are often able to obtain clicks for less than what we’ve recorded from Google reports here, depending on your location.
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| Popular Pest Control Keyword Phrase | Monthly Click Volume | Potential Service Area | Recommended PPC Targeting | Estimated Business Impact | Estimated Cost Per Click. Year 2023. |
| Pest Control | 201,000 | General | Search, Retargeting, 5-20 Mile Radius | High, Immediate | $10 |
| Pest Control Near Me | 165,000 | General | Search, Retargeting, 5-20 Mile Radius | High, Immediate | $8 |
| Exterminator Near Me | 135,000 | General | Search, Retargeting, 5-20 Mile Radius | High, Immediate | $8 |
| Pest Control Services | 110,000 | General | Search, Retargeting, 5-20 Mile Radius | High, Immediate | $9 |
| Exterminator | 90,000 | General | Search, Retargeting, 5-20 Mile Radius | High, Immediate | $9 |
| Termite Treatment | 40,500 | Termite | Search, Retargeting, 5-20 Mile Radius | High, Immediate | $8 |
| Bed Bugs Treatment | 33,100 | Bed Bugs | Search, Retargeting, 5-20 Mile Radius | High, Immediate | $2 |
| Termite Inspection | 22,200 | Termite | Search, Retargeting, 5-20 Mile Radius | High, Immediate | $14 |
| Rodent Control | 18,100 | Rodent | Search, Retargeting, 5-20 Mile Radius | High, Immediate | $8 |
| Bee Removal | 18,000 | Bee | Search, Retargeting, 5-20 Mile Radius | High, Immediate | $4 |
| Rat Exterminator | 12,000 | Rodent | Search, Retargeting, 5-20 Mile Radius | High, Immediate | $7 |
| Mice Exterminator | 12,000 | Rodent | Search, Retargeting, 5-20 Mile Radius | High, Immediate | $6 |
| Bed Bugs | 1,000,000 | Bed Bugs | Medium, Research Phase | Search, Display, YouTube, Native, Retargeting | .50 – $1 |
| Wolf Spider | 450,000 | Spiders | Medium, Research Phase | Search, Display, YouTube, Native, Retargeting | .50 – $1 |
| Termites | 450,000 | Termite | Medium, Research Phase | Search, Display, YouTube, Native, Retargeting | $3 – $5 |
| “Your city, suburb, or town name + pest control service” | Thousands | All of the above | Search, Retargeting, 5-20 Mile Radius | High, Immediate | $1 to $14 depending on area and service. Contact us to find out. |