It is a well known fact that attorney pay per click rates rank among the highest in the country. However, depending on the legal service provided many keyword phrases are medium to low cost. Also, it is possible to use other pay per click methods than direct search when the cost is exorbitant, in order to drive significant traffic and new clients to a law firm, such as pay per click display and native advertising methods.
What are Law Firm Pay Per Click Rates?
To make the Google Ad search list below, the term needs to be searched at least 50,000 times monthly. When we create managed pay per click campaigns for law firms, we use many long tail keyword phrases with less than 50,000 searches to drive down cost and increase our client’s return on investment. If you don’t see a legal practice category below, such as real estate, disability, or medical malpractice, it is because their monthly search terms are less than 50,000. Contact us if you’d like a tailored report with a suggested budget for your specific law firm or practice. Chat with the bot on this site or schedule a call.
We are often able to obtain clicks for less than what we’ve recorded from Google reports here, depending on your location..
Get a free report based on your exact legal practice and location.
| Popular Law Firm Keyword Phrase | Monthly Click Volume | Potential Service Area | Recommended PPC Targeting | Expected Business Impact | Estimated Cost Per Click. Year 2023. |
| Bankruptcy Attorney | 368,000 | Bankruptcy | Search Only, 5-20 Mile Radius | High, Immediate | $12 |
| Lawyer | 246,000 | General | Search, Display, YouTube, Native, Retargeting | Medium, Research Phase | .25 to $5 |
| Lawyers Near Me | 165,000 | General | Search Only, 5-20 Mile Radius | High, Immediate | $7 |
| Attorney | 135,000 | General | Search, Display, YouTube, Native, Retargeting | Medium, Research Phase | .25 to $5 |
| Law Firm | 74,000 | General | Search, Display, YouTube, Native, Retargeting | Medium, Research Phase | .25 to $7 |
| Attorneys Near Me | 73,000 | General | Search Only, 5-20 Mile Radius | High, Immediate | $7 |
| Personal Injury Lawyer | 165,000 | Personal Injury | Search Only, 5-20 Mile Radius | High, Immediate | $36 |
| Car Accident Lawyer | 165,000 | Personal Injury | Search Only, 5-20 Mile Radius | High, Immediate | $52 |
| Personal Injury Attorney | 90,000 | Personal Injury | Search Only, 5-20 Mile Radius | High, Immediate | $34 |
| Car Accident Attorney | 72,000 | Personal Injury | Search Only, 5-20 Mile Radius | High, Immediate | $44 |
| Truck Accident Lawyer | 60,000 | Personal Injury | Search Only, 5-20 Mile Radius | High, Immediate | $27 |
| Injury Lawyer | 60,000 | Personal Injury | Search Only, 5-20 Mile Radius | High, Immediate | $44 |
| Immigration Lawyer | 90,000 | Immigration | Search Only, 5-20 Mile Radius | High, Immediate | $5 |
| Divorce Lawyers Near Me | 135,000 | Divorce | Search Only, 5-20 Mile Radius | High, Immediate | $5 |
| Divorce Lawyer | 103,000 | Divorce | Search Only, 5-20 Mile Radius | High, Immediate | $7 |
| Divorce Attorney Near Me | 50,000 | Divorce | Search Only, 5-20 Mile Radius | High, Immediate | $5 |
| Power of Attorney | 91,000 | Family Law | Search, Display, YouTube, Native, Retargeting | Medium, Research Phase | .25 to $3 |
| Family Law | 61,000 | Family Law | Search Only, 5-20 Mile Radius | High, Immediate | $5 |
| Family Law Attorney | 60,000 | Family Law | Search Only, 5-20 Mile Radius | High, Immediate | $8 |
| Family Lawyers Near Me | 50,000 | Family Law | Search Only, 5-20 Mile Radius | High, Immediate | $5 |
| “Your city, suburb, or town name + legal practice term” | Thousands | All of the above | Search Only, 5-20 Mile Radius | High, Immediate | $1 to $44 depending on the area and practice. Contact us for a report. |