First, we talk. (Book a call today.) We will ask direct questions to discover your business goals and learn your particulars. Next, we research your potential customers through keyword analysis and audience intent. Also if needed, we help create Google Tags for your website to help determine conversions (sales made, appointments booked, clients won). Finally, we create and place ads for you on Google.com and its search partners, driving specific traffic to your website. After the ads are up and running we regularly analyze the traffic we are sending and tweak it, connecting with you to ensure positive results. Then the great thing about our pay per click program is the more you spend, the higher a percentage of that spend goes to direct ad buy. Our pricing is structured to create a true win-win scenario.
Honest and Transparent Reporting
We know your advertising dollars are important and treat them with the utmost care to obtain the best intent driven traffic. We love to send over screenshots direct from the advertising portals we trust (Google Ads, Microsoft Ads, Outbrain) on your behalf. We want you to be able to see for yourself where every dollar goes and understand why it is going there. We will consult on your website’s performance at no additional charge, comparing its performance to standard results in your industry.
The pay per click advertising world never sits still. We’ve found ad platforms are hungry to increase your spend without being similarly concerned over performance. We will constantly search for negative categories, audiences, and keywords to refine your search results and improve your return on investment. Similarly, we will look for new trending keywords, audience groups, and categories that might drive more business to your company.
Picking the Right Platforms
Why Google Ads? Google has a near monopoly on online ad spend. If a business wants to succeed online, they have to utilize the Google Ad platform. Thankfully, Google Ads is highly effective in driving results, endlessly configurable, and natively provides excellent security against click fraud. Google Ads also provides breadth of advertising in ppc, YouTube, display, shopping, app store, and retargeting opportunities, depending on the needs of a particular business class.
Why Microsoft Ads? The existence of Microsoft Ads is why Google Ads isn’t yet a total monopoly. Placing ads on Bing.com, Yahoo.com, Duckduckgo.com, and others still accounts for double digit online exposure to a chosen customer base. Unfortunately, Microsoft Ads is full of click fraud and so we have to employ Clixtell protection to help ensure honest ad spend on behalf of our clients.
Why Outbrain? Outbrain has incredible reach in the native advertising world (think of sponsored articles you see on your news website of choice) and provides that reach consistently for the best price. We still obtain one cent clicks on Outbrain’s platform. If your business website has an RSS feed (and writes regular articles), we can turn those into Outbrain ads and obtain incredible traffic for a reasonable spend. Outbrain also generates its fair share of click fraud and so we have to employ Clixtell to help protect our clients.
White Label Pay Per Click
We are more than happy to brand every report in a different company’s name and scrub any hint of our name from our services. We love working with other businesses and advertising agencies and putting their company’s success first. PayPerClix.com exists to promote others, whether they are direct customers or different labels. No additional charge.