Customized Setup
First, we talk. (Book a call today.) Whether we are preparing to manage your existing account or helping you create a new one, we will ask direct questions to discover your business goals and learn your particulars. Next, we will research your potential customers through keyword analysis and audience intent. Also if needed, we will create or verify your desired account conversions (typically made with GA or GTM). Accurate conversion tracking is essential for every PPC account. Finally, we create and place ads for you to drive targeted traffic to your website. After the ads are up and running we regularly analyze the traffic we are sending and tweak it, connecting with you along the way to ensure positive results.
Honest and Transparent Reporting
We know your advertising dollars are important and treat them with the utmost care to obtain the best intent driven traffic. We use state of the art reporting software to send you custom reports on the schedule you desire. We want you to be able to see for yourself where every dollar goes and understand why it is going there. We will also consult on your website’s performance at no additional charge, comparing its performance to standard results within your industry.
Repeated Optimization
The pay per click advertising world never sits still. We’ve found PPC platforms are hungry to increase your spend without being concerned with increased performance. We constantly analyze changing search terms, audiences, and platform settings to refine your results and improve your return on investment. Similarly, we will look for new trending keywords, audience groups, and categories that might drive more business to your company.
Picking the Right Platforms
Why Google Ads? Google has a near monopoly on online ad spend. If a business wants to succeed online, they generally have to utilize the Google Ad platform. Thankfully, Google Ads is highly effective in driving results, is endlessly configurable, and natively provides decent security against click fraud. Google Ads also provides breadth of advertising options with YouTube, display, shopping, app downloads, retargeting opportunities, and more, depending on the needs of a particular business.
Why Microsoft Ads? The existence of Microsoft Ads is why Google Ads isn’t a total monopoly. Placing ads on Bing.com, Yahoo.com, MSN.com, DuckDuckGo.com, and other search portals still accounts for double digit online exposure to a particular customer base. Microsoft Ads shares a lot of similarities with Google Ads, but it is not a copy. A straight import from Google Ads is not advisable and will not perform well.
White Label Pay Per Click
We are more than happy to brand every report with a different advertising agency’s name and scrub any hint of our name from our PPC services. We love working with other advertising agencies and strive to put their company’s success first. PayPerClix.com exists to promote others, whether they are direct customers or advertising agencies.